Walker Logo

“Creating an Identity for a Global Presence”

Courtenay, BC-based Walker Technologies Corporation, a leader in automated building controls in North America, are a passionate group of scientists, engineers, technologists and designers who understand their customers need to manage costs, save energy and make their buildings greener.

Moving into a new product line, Walker faced numerous challenges and needed a solution to improve its corporate image, revitalize sales materials and product packaging enlisted START Communications to help. First, we were able to gather insights to better understand our clients business, vision, and values. Once we and our client had a good understanding of our goals we started Our Design Process.

 

Walker Identity Insights

The previous Walker identity (below, bottom left) was outdated and lacked recognition. The overall new identity (below, top right) looks to the future. The new identity builds on the suggestion of movement and speed while symbolizing high-rise “W” buildings. It is precise, bold, and direct. In our meetings using our *Discovery Form,we discussed printing on various materials and discovered the identity at times had to be printed very small and mostly single colour so this was a consideration in the design process. We strengthened the Walker identity, revitalize all sales materials including an extensive product book, delivered ahead of schedule and on budget. We exceeded all of our clients goals.

To get the wheels in motion for a project you have in-mind contact us today!