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Wayfinding and Sign Design Services

Wayfinding and Sign Design

To help people interact with their environment, you need clear, consistent signs. The potential value to signs goes beyond identity and navigation. Signs provide opportunities to establish a mood and transform a flat dull space into a fresh, memorable place with character. START Communications offers both wayfinding strategy and sign design services, including development of navigation, exhibit, interpretive, regulatory signs and environmental graphics.
At START Communications we have designed signs, sign programs and wayfinding plans for a wide range of environments, including professional office buildings, pulp & paper mills, oil and natural gas facilities, manufacturing plants, retail spaces, plus interpretive and trade show displays & signs. We go the extra mile for our clients, overseeing the entire project, fabricator bidding, production and installation. We make the whole process easy.

  • Wayfinding and sign design can help visitors and employees easily navigate to their destination
  • Prevent accidents from happening
  • Unify a space through a common identity
  • Establish a character and mood for an environment
  • Create a memorable sense of “place”
  • Improve awareness of surroundings and offerings
  • Improve building accessibility, efficiency and traffic flow
  • Support and demonstrate customer service
  • Compliment the architecture of a built environment

Benefits that increase sales

  • Improved perception of “place” builds greater trust and brand recognition
  • A clear, “friendly” environment increases duration and frequency of use
  • Greater coordination improves customer service efficiency and effectiveness
  • Clear, understanding improves environment navigation and efficiency

Wayfinding and sign design service offerings

START Communications sign and wayfinding strategy services involve developing standards and effective plans for navigation, sign location and sign messaging. Our sign design services include sign structure development, sign graphics and design documentation. All in coordination with the local architecture, branding, and maintenance considerations.

  • Wayfinding auditing and evaluation
  • Wayfinding strategy development
  • Routing & navigation planning
  • Sign location planning
  • Sign message programming
  • Sign and environmental graphics design
  • Interpretive and exhibit sign design
  • Map and directory development
  • Iconography and pictogram development
  • Sign manual development

Interested? Contact us now.

START with a simple idea

START with a simple idea

Here at START Communications we understand the importance of an idea and how a well developed concept can make you stand out from your competition.

Recently we’ve been involved in a series of interesting projects. From a brochure project for the forest industry, to redefining the identity of a cleaning product, from food packaging for tasty bakery treats, through to developing a successful campaign which we designed a website and slogan, an APP, and an interactive display to assist our client in getting their message out.

The one linking factor to all of these projects is that we worked hard to create an idea, a strategy, with which to structure our marketing tools and make sure you connect to your own customers.

We work in a time where design, brand and technology all meet in the middle—making some amazing and new things possible. We’re passionate about these things and what we do for a living, and we want you to feel the same way about your brand. If this strikes a chord with your business then don’t hesitate in getting in contact with us. We are here to help.

Design solutions that are right from the START.™

Christmas Card Start Communications

2016 START Communications Printed Christmas Card

Roosevelt Elk
A majority of the 3,000 Roosevelt Elk on Vancouver Island are found north of Campbell River. Roosevelt Elk are herd-living mammals and are the largest in the elk family. A full grown bull can weigh 1,100 lbs, stand 5 feet tall at the shoulders and be 10 feet in length. The large forked cylindrical antlers sweep upward and back over the shoulders are most impressive, reaching up to 62 inches. Roosevelt Elk are a grazer during the warm months of the year, preferring grasses, new shoots, and sedges; and is a browser in the winter, preferring the small, woody plants that remain leafy during the cold. During the holiday season they have been known to gather together in large groups, commonly known as herds, wearing bright red scarfs and savouring candy canes while enjoying the islands beautiful scenery.

A donation has been made to the Boys and Girls Clubs of Canada, which provides educational, recreational, and leadership development opportunities for young people across Canada.

“Christmas Elk”, Watercolour, Eric Beal

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Holiday Hours

We wish you all the best over the holidays and in the upcoming year.

Please note that we’ll be closing Friday, December 23rd and returning Tuesday, January 3, 2017.

Thank you for working with START Communications.

Best wishes.

Thank you Start Communications Graphic Design

Thank you for the design referrals!

At START, we had an exceptionally busy summer. Designing everything from logos for products, websites for large national corporations to small but very important sales materials for trade shows. The unique thing about all of this is, it was all referred work, our current clients referring work back to us, what a compliment!

This never goes unnoticed, gifts were sent out to all of these thoughtful clients who took the time to remember us, our way of saying thank you and we appreciate having the opportunity to serve you. We look forward to establishing these new relationships and helping our clients get noticed and succeed beyond their wildest dreams.

Thank you for allowing us to do what we love best…design.

Design solutions that are right from the START.

Start Communications British Columbia Vancouver Island

It’s been a year since Google started to penalize non-mobile friendly websites

Over the last few years we have been notifying our clients and publishing articles online and in print (see our blog) concerning the importance of businesses changing their websites to a responsive mobile friendly websites or be left behind. Today marks 1 year since Google made this change, if your website isn’t mobile-friendly you are probably feeling it, your website rankings in Google searches could be penalized as Google updates their algorithm. 

“Starting April 21, 2015 we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Ref Google Blog

What are the requirements to make my website ‘mobile friendly’?

Requirements are quite simple:

  1. The website must be scalable – there shouldn’t be need to zoom and pan around a page to view it all
  2. Fonts must be readable without having to zoom in
  3. Links must not be too close together so fingers and thumbs can click on them easily

If you are still not sure what to do?
Contact us see what options are available to you. If your business depends on it’s website, this could be the best investment you make all year! Call 778-418-3333 today!

Your-Logo-is-how-People-Recognize-your-Product-or-Company

Your Logo is how People Recognize your Product or Company

When you think of great products or companies, the visual image that forms in your head is probably that of their logo; Apple’s apple, Michelin and the Michelin man, Ford using the serif font within a blue oval, Nike’s well known swoosh, GAP iconic blue box. The deep-rooted value of a quality logo reflects that the product or company is well established. A kind of trust relationship of the product or company begins.

At START Communications, we have a process of building memorable logos that last. We will ensure that your business stands apart in a competitive marketplace. Please take a moment and look through Our work, you will see examples of logos before and after we worked on them.

 

Why do I need a logo?

Increased Sales
A high quality and consistent logo makes your company instantly recognizable. That recognition factor helps build brand loyalty which leads to increased sales and referability.

Cost and Time Savings
An established set of brand standards gives you the tools you need to produce signage, marketing materials, packaging and digital assets, saving you time and money.

Customer Confidence
A strong brand communicates that you’re a reliable professional. It not only increases the likelihood that customers will buy from you, but also increases the amount they’re willing to pay.

Get STARTed Now!

STARTdesign.ca