website design and development

Website Design and Development: our process

As we continue to move to a more digital world, your customers need to be able to reach you 24/7. You need to be able to communicate with your customers when they are driving to work in the morning (mobile device: responsive website), when they log onto a social media site (Linkedin, Facebook), or when they are making buying decisions at a store (website address, QR code). Not only do your customers need to be able to find you online, it needs to be easy for them and they need to be able to get the information they want fast!

When it comes to website development, START Communications can provide the expertise and design you need. Our website design and development process begins with Content Architecture.

Content Architecture
Content Architecture is all about figuring out what content is needed on your website and how that content should be structured. We will use basic content layout, sitemaps and/or wireframes to assist in defining what will be contained in the website. Ensuring that the Content Architecture of the website is thought out and approved by you, means that a clear direction for the website is good to go from the beginning and thus the end result, is easy to navigate and a more enjoyable experience for the visitor. We will also review your branding, target audience and personal preferences to create a design that will work best for your business.

Website Design and Development
Once we receive your approval on the Content Architecture we will start on the design and development of your new site. When you have reviewed and approved what we have designed, we will start on the building of your site. We will make sure the navigation will be convenient for your visitors. We use the latest markup language, CSS and JavaScript to render the design and functions of your website across different browsers and mobile devices (read– Responsive Website Design is the Smart Solution for Business).

Testing and Launching your new Website
After building your site, we will deploy it to a development server. You can test the site yourself and add any changes before it is launched. We would also be more than glad to help purchase domain names and find competitive hosting plans for your convenience.

Search Engine Optimization or SEO
We offer this service as well to all of our customers which focuses on your websites content, meta tags and links to your site from other websites to increase your websites visitor hit rate. This in turn then increases the ranking of your website when certain keywords are searched for through search engines, such as Google, Bing and Yahoo. Gone are the days where you had to list your company in the yellow pages to be found. You now need to show up on the first few pages of a google search to even be considered.

Our service doesn’t end once your site is up and running. Once your site is live we will make sure everything is working fine and ensure you are happy with the result. Also, if our customers need a hand with building their Linkedin profiles, creating a Facebook page for their business or listing their business with various online directories, we can help with that too (check-out our Services).

Talk to us today, we will walk you through our easy website development process and answer any questions you may have.